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Upselling product and service in tourism and hospitality [video recording]/

Material type: materialTypeLabelBookPublisher: Australia: VEA, 2008Description: 1 videodisc: sound, color; 4 3/4 in.Subject(s): Tourism | HospitalitySummary: The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry.
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Chapterised DVD.
English captions for the deaf and hearing impaired.

The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry.

English

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