Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry Corrie.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : Irwin/McGraw-Hill, c2002Edition: 6th ed., International ed.Description: xxvi, 582 p. : ill. (some col.) ; 26 cm.ISBN: 0072410647.Subject(s): Consumer behavior | Marketing
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ. HF 5415.3 P47 2002 (Browse shelf) | 1 | Available |
Total holds: 0
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