000 -LEADER |
fixed length control field |
00724nam a22002290 4500 |
001 - CONTROL NUMBER |
control field |
ocn0071121110 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160512025103.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030324s2002 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072410647 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
lc |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.3 P47 2002 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior and marketing strategy / |
Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed., International ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
Date of publication, distribution, etc. |
c2002. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 582 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
McGraw-Hill/Irwin series in marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry Corrie, |
Dates associated with a name |
1944- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books - Circulation |
Edition |
Sixth Edition |
Call number prefix |
Circ |