Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed., International ed. - Boston : Irwin/McGraw-Hill, c2002. - xxvi, 582 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
0072410647
Consumer behavior.
Marketing.
HF 5415.3 P47 2002
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed., International ed. - Boston : Irwin/McGraw-Hill, c2002. - xxvi, 582 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
0072410647
Consumer behavior.
Marketing.
HF 5415.3 P47 2002