Marketing management: knowledge and skills/ J.Paul Peter and James D. Donnelly
Material type:
BookPublisher: New York: McGraw Hill, 2013Edition: Eleventh edition.Description: xvii, 796 pages; 26 cm.ISBN: 9789814646093.Subject(s): Marketing -- Management
| Current location | Call number | Copy number | Status | Date due | Item holds |
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| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF 5415.13 .P478 2013 (Browse shelf) | 1 | Available | ||
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF 5415.13 .P478 2013 (Browse shelf) | 2 | Available |
Total holds: 0
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| Circ HF 5415.13 .F383 2015 Marketing strategy: | Circ HF 5415.13 .K36 2017 Marketing management/ | Circ HF 5415.13 .M37 2001 c1 Marketing & Management: a reletationship marketing perspective | Circ HF 5415.13 .P478 2013 Marketing management: | Circ HF 5415.13 .P478 2013 Marketing management: | Circ. HF 5415.13 .Ph55 2023 Marketing strategy & management/ | Circ HF 5415.13 .W35 2008 Marketing Strategy: a decision focused approach |
Includes index.
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