Marketing management: knowledge and skills/
J.Paul Peter and James D. Donnelly
- Eleventh edition
- New York: McGraw Hill, 2013.
- xvii, 796 pages; 26 cm.
Includes index.
9789814646093
Marketing--Management
Circ HF 5415.13 .P478 2013
Includes index.
9789814646093
Marketing--Management
Circ HF 5415.13 .P478 2013