Pharmaceuticals--where's the brand logic? : branding lessons and strategies / Giles David Moss.
By: Moss, Giles David.
Material type:
BookPublisher: New York : Pharmaceutical Products Press, c2007Description: xv, 223 p. : ill. ; 23 cm.ISBN: 9780789032584; 0789032589; 9780789032591 (pbk.); 0789032597 (pbk.).Subject(s): Drugs -- Marketing | Branding (Marketing) | Pharmaceutical industryDDC classification: 615.1068/8 Online resources: Table of contents only
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi Main Library | Circ HD9665.5 .M913 2007 (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
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