Moss, Giles David.
Pharmaceuticals--where's the brand logic? : branding lessons and strategies / Giles David Moss. - New York : Pharmaceutical Products Press, c2007. - xv, 223 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780789032584 0789032589 9780789032591 (pbk.) 0789032597 (pbk.)
2006036619
Drugs--Marketing.
Branding (Marketing)
Pharmaceutical industry.
HD9665.5 / .M913 2007
615.1068/8
Pharmaceuticals--where's the brand logic? : branding lessons and strategies / Giles David Moss. - New York : Pharmaceutical Products Press, c2007. - xv, 223 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780789032584 0789032589 9780789032591 (pbk.) 0789032597 (pbk.)
2006036619
Drugs--Marketing.
Branding (Marketing)
Pharmaceutical industry.
HD9665.5 / .M913 2007
615.1068/8