| 000 -LEADER |
|---|
| fixed length control field |
00710nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250422093336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250422b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781666888942 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
OSt |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827 |
| Item number |
.C73 2024 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/01/8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
14936 |
| Personal name |
Craig, George, |
| Relator term |
author. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Advertising research / |
| Statement of responsibility, etc. |
George Craig. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Wilmington, Delaware : |
| Name of publisher, distributor, etc. |
Kaufman Press, |
| Date of publication, distribution, etc. |
2024. |
| 260 #4 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
©2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 301 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
14937 |
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
539 |
| Topical term or geographic name entry element |
Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
9938 |
| Topical term or geographic name entry element |
Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books - Circulation |
