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Craig, George,

Advertising research / George Craig. - Wilmington, Delaware : Kaufman Press, 2024. ©2022 - xvi, 301 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781666888942

Subjects--Topical Terms:
Advertising--Research.
Marketing research.
Advertising.

LC Class. No.: HF5827 / .C73 2024

Dewey Class. No.: 659.1/01/8

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