Advertising and promotion: an integrated marketing communications perspective/ George E. Belch and Michael A. Belch
Material type: BookPublisher: New York: McGraw Hill, 2009Edition: Eighth edition.Description: xiii, 838 pages: illustrations; 27 cm.ISBN: 9780071288699.Subject(s): Advertising | Sales promotion | Communication in marketingCurrent location | Call number | Status | Date due | Item holds |
---|---|---|---|---|
University of Santo Tomas-Legazpi Main Library | Circ HF 5823 .B427 2009 (Browse shelf) | Available |
Total holds: 0
Includes index.
There are no comments for this item.