Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
By: Kotler, Philip.
Contributor(s): Bowen, John (John T.) | Makens, James C.
Material type:
BookPublisher: Upper Saddle River, NJ : Prentice Hall, c1999Edition: 2nd ed.Description: xv, 800 p. : col. ill. ; 26 cm.ISBN: 981405867x.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94/068/8
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ TX911.3.M3 .K67 2001 (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
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