Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
By: Clow, Kenneth E.
Contributor(s): James, Karen E.
Material type: BookPublisher: Thousand Oaks, Calif. : SAGE, c2014Description: xxii, 497 p. : ill. ; 25 cm.ISBN: 9781412991308 (pbk.); 1412991307 (pbk.).Subject(s): Marketing researchCurrent location | Call number | Status | Date due | Item holds |
---|---|---|---|---|
University of Santo Tomas-Legazpi Main Library | Circ HF 5415.2 .C46 2014 (Browse shelf) | Available |
Total holds: 0
Includes bibliographical references (p. 468-480) and index.
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