Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
By: Hutt, Michael D.
Contributor(s): Speh, Thomas W.
Material type: BookPublisher: Mason, OH : South-Western Cengage Learning, c2010Edition: 10th ed.Description: xxxiii, 634 p. : ill. ; 26 cm.ISBN: 9780324581676; 032458167X.Subject(s): Industrial marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents only | Contributor biographical informationCurrent location | Call number | Copy number | Status | Date due | Item holds |
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University of Santo Tomas-Legazpi College of Business Management and Accountancy | HF5415.13 .H982 2010 (Browse shelf) | 1 | Available |
Total holds: 0
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HF5415.122 .L68 "Services Marketing: people, technology, strategy" | HF5415.13 .B692 1990 Marketing Management | HF5415.13 .B692 1990 Marketing Management | HF5415.13 .H982 2010 Business marketing management : | HF 5415.13 .K68 2012 Marketing management | HF5415.13 .K848 1999 Marketing Management: an Asian perspective | HF5415.13 .M3 1996 Learning Aid for the Use with the Basic Marketing: a global-managerial approach |
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