000 -LEADER |
fixed length control field |
00563nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170109232517.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170109b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789814698856 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
OC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
Circ. HF 5415.13 .F383 2015 |
245 ## - TITLE STATEMENT |
Title |
Marketing strategy: |
Remainder of title |
text and cases/ |
Statement of responsibility, etc. |
O.C. Ferrell and Michael Hartline |
250 ## - EDITION STATEMENT |
Edition statement |
Sixth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore: |
Name of publisher, distributor, etc. |
Cengage Learning, |
Date of publication, distribution, etc. |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 587 pages: |
Other physical details |
illustrations; |
Dimensions |
26 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
2283 |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books - Circulation |
Call number prefix |
Circ |