000 -LEADER |
fixed length control field |
00708nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20161114194514.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161114b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781452257174 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
OC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
Circ. HF 5415.127 .M817 2014 |
245 ## - TITLE STATEMENT |
Title |
Global marketing and advertising: |
Remainder of title |
understanding cultural paradoxes/ |
Statement of responsibility, etc. |
Marieke de Mooij |
250 ## - EDITION STATEMENT |
Edition statement |
Fourth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
California: |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 394 pages: |
Other physical details |
illustrations; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
1601 |
Topical term or geographic name entry element |
Target marketing |
Form subdivision |
Cross-cultural studies |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
1602 |
Topical term or geographic name entry element |
Advertising |
Form subdivision |
Cross-cultural studies |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
1603 |
Topical term or geographic name entry element |
Consumer behavior |
General subdivision |
Cross-cultural studies |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books - Circulation |
Call number prefix |
Circ. |