The newspaper industry in the Bicol Region (Record no. 28466)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 09390nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210517162647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210517b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | oc |
| Transcribing agency | oc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 2000 |
| 240 ## - UNIFORM TITLE | |
| Uniform title | Doctor of Business Administration |
| 245 ## - TITLE STATEMENT | |
| Title | The newspaper industry in the Bicol Region |
| Statement of responsibility, etc. | Losantas, Ma. Teodora P |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Pages 1-196 |
| Other physical details | DBA 8.2 |
| 500 ## - GENERAL NOTE | |
| General note | ABSTRACT LOSANTAS, MA. TEODORA P. “THE NEWSPAPER INDUSTRY IN THE BICOL REGION” (Unpublished Doctoral Dissertation, Aquinas University, Legazpi City, 2000). This study was conceived to assess the newspaper publication industry in the Bicol Region as to growth and development. Industry appraisal or analysis was focused on the 1.Profile of the newspaper publication industry in the Bicol Region; a. Business Profile a1.)Type of Business Organization; a2.)Capitalization; a3.) Number of years of operation, size, measurement, number of pages of newspaper; a4.) Number/Place and frequency of circulation, b. Organizational Structure b1.) Manpower Complement; b2.)Sources of Income; b3.)Technology; b4) Distribution, c. Financial Performance c1) Sales; c2.) Market Share; c3.)Profitability, 2. Perception of the reader of the newspaper industry in the Bicol Region, a.)News; b.) Columns C.) Editorial; d.) Opinion; e.)Advertisement & Legal notices; f.) Features, 3.Problems and Measures resorted to by the Publisher in Newspaper Industry in the Bicol Region, a.) Government Regulation; b.) Production Problems; c.) Marketing; d.)Financial; e.)Media Competition, 4.Prospects of the Newspaper Industry in the next five years in the Bicol Region. Typical local newspaper in the Bicol Region adopted single proprietorship as the most common form of business organization and only one publisher has a cooperative type of business organization with a capitalization ranging from less than P100, 000.00 to a maximum of over p1.5 million and a total capital requirement of P100, 000 for weekly tabloid and P3.0 million for daily local newspaper with printing press. The current content of local tabloid existing for more than five years in the Bicol Region is seventy percent in advertisement and publication and thirty percent for editorial, news article, feature and columns from writers or contributors. The content will also vary during holidays, anniversaries of local tabloid and special occasions it might be on a 50-50 advertising/ publication to editorial, columns and news item space ratio or 80-20 ratio. Majority of the newspaper sources of income were derived from the national Government Agencies, provincial, city and local government units publication of notice of bidding, legal notices from Regional Trial Court, notice of foreclosure, notice of vacancy, publication of franchise, provincial, city, municipal ordinances, government and private banking institution, subscription from private individual or institution and notice of auction sale from pawnshops. The return of investment for the newspaper publication business is within a period of one year depending on the capacity and resourcefulness of the publisher and his account executive to solicit advertisement and after Regional Trial Court accreditation after one year of continued publication or completion of fifty-two issues without objection from duly accredited local tabloid. Once accredited the publication of judicial notices and invitation to bid will start that will serve as the lifeblood of the business. Local newspaper were very much dependent to the news items, articles provided by the Philippine Information Agencies( PIA) News Services bulletin that were all the time copied in toto or title was change by some of the local publisher/editor and some gathered by freelance journalist through interview or press releases from Public Relation/ Information Officers of various government and local government units or civic organization and school colleges or universities or from coverage of an inauguration of newly completed construction project, launching of new program or product for private companies or arrival of government dignitaries or public figures or movie personalities and induction or civic affairs of Rotary ,Lions, Kiwanis, and Jaycees. The preparation of local tabloid or newspaper is very unique. Newspaper reporter or columnist gathered news item through telephone or personal interview or from the news bulletin of the Philippine Information Agency or from press releases of various government agencies or offices. If the local newspaper is existing in a one man operation the publisher will automatically serve as the Editor, will prepare lay out, sent the manuscript to the printing press for encoding and preparation of dummy sheet after which he will proof read the dummy sheet and send it back for camera, plating and running and finally responsible for the delivery, mailing and distribution to advertiser and again act as account executive being alone in the operation, purchase columns or news items from experienced writers including photos of last week activities in the community. Medium scale operation differs only in organizational structure at least the publisher has one staff including his family members engage in the day to day Operation of the business and all the functions except that editing is being handled by his assistant while large-scale operation involve purely management. Publisher hire operation manager to take charge the business affair and he is an owner of a printing press with complete editorial staff from editor, circulation manager and account executive are paid on monthly or commission basis ranging from 20-40 percent or per issue depending on company policy. The present status of the industry is advantageous to the fifteen respondents, not to the new entrants in newspaper publication business. For new entrants, the cash inflow will only be realized through their hand work, public relation and right connections since majority of the legal notices and publications of invitation to bid are monopolized by these established publisher being aware of the in and outs of the business. If given a chance to completely penetrate national advertisement and all projects to be implemented in the Bicol Region irrespective of the amount are published in local tabloid, this industry has potential market. Its cash-pumping potential into the Bicol economy is equally strong with the support of the local legislators and the administration. The industry investment analysis however calls for a balance between the news contents and the publication of commercial advertisement and legal notices ,the production operation, marketing and distribution must reached up to the barangay level not only in the urban areas where advertisers reside. Local tabloid must also innovate and review their present operation to be competitive with the metro or national dailies taking into account public or human interest, opinions and other issues affecting local industry, education, leadership and others qualities of good news article with credible, respectable and knowledgeable writers or columnist who are journalism or mass communication graduates and who are capable to sell Bicol to investors in or out of the region or internationally. This is where the options for stability and sustainability are addressed. This agenda needs government intervention like provision of financial assistance through soft loans for local newspaper publishers to have his own printing presses and is exempt from taxes like municipal tax and other permit fees. On the industry and distribution sides, greater focused should be addressed to the development of quality and informative local tabloid and quality writers, columnist reporters from the journalism graduates not just from seasoned or experienced writers who will be competitive both in domestic and foreign markets, This will come into reality through government intervention and offering subscription to colleges and universities throughout the region so that the Bicolano students shall learn to value the vies and opinions from the local journalist concentrating in the local issues and there should be an agency or organization of local journalist who will serve as the watchdog for the members who abused the power of the media and punishing those involve in the malpractice of journalism profession. Seminars conventions, training courses should be sponsored by PAPI in order for local journalist to be updated with the latest trends in news writing and continuously absorb better ideas with regard to the improvement of the local newspaper publication industry and be educated on the new libel laws and ethics on journalism that will ultimately redound to the sustainability and development of local newspaper industry in the Bicol Region. In the ultimate analysis, the survival and viability of a newspaper depend upon the public as well as its ending capacity to court, shape and reflect through public opinion, The credibility and integrity of the newspaper and the editorial staff are the determining factors that will allow a paper’s continuing business viability and presence in the free market place of ideas and the staying power of a newspaper can also be attributed to its industrious marketing staff. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Theses and Dissertations |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library Use | University of Santo Tomas-Legazpi Graduate School and Law Library | University of Santo Tomas-Legazpi Graduate School and Law Library | 2021-05-17 | Pages 1-196,2000 | per T413 2000 | TD00838 | 2021-05-17 | 1 | 2021-05-17 | Theses and Dissertations | MRR | |||||
| Library Use | University of Santo Tomas-Legazpi Graduate School and Law Library | University of Santo Tomas-Legazpi Graduate School and Law Library | 2021-05-17 | Pages 1-196,2000 | per T413 2000 | TD00839 | 2021-05-17 | 2 | 2021-05-17 | Theses and Dissertations | MRR | |||||
| Library Use | University of Santo Tomas-Legazpi Graduate School and Law Library | University of Santo Tomas-Legazpi Graduate School and Law Library | 2021-05-17 | Pages 1-196,2000 | 2000 | TD006941 | 2021-05-17 | 3 | 2021-05-17 | Theses and Dissertations | MRR |