Hair, Joseph F.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 3rd ed., McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xxvii, 700 p. : col. ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
0071115927
Marketing research.
HF5415.2 / .H153 2006
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 3rd ed., McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xxvii, 700 p. : col. ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
0071115927
Marketing research.
HF5415.2 / .H153 2006