Costa, Dennis,
Impact of advertising management on consumer behavior / Dennis Costa. - Wilmington, Delaware : American Academic Publisher, [2024] ©2024 - x, 330 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
9781666871197
Advertising, Industrial.
Industrial marketing--Management.
Consumer behavior.
Advertising.
HF5823 / .C67 2024
659.1/315
Impact of advertising management on consumer behavior / Dennis Costa. - Wilmington, Delaware : American Academic Publisher, [2024] ©2024 - x, 330 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
9781666871197
Advertising, Industrial.
Industrial marketing--Management.
Consumer behavior.
Advertising.
HF5823 / .C67 2024
659.1/315