Hoyer, Wayne D.,
Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University. - Seventh edition. - xviii, 525 pages : color illustrations ; 28 cm
Includes bibliographical references and indexes.
9781305507272 1305507274
2016948643
Consumer behavior.
Consumer behavior.
Verbraucherforschung
Verbraucherverhalten
HF5415.32 / .H69 2018
Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University. - Seventh edition. - xviii, 525 pages : color illustrations ; 28 cm
Includes bibliographical references and indexes.
9781305507272 1305507274
2016948643
Consumer behavior.
Consumer behavior.
Verbraucherforschung
Verbraucherverhalten
HF5415.32 / .H69 2018