Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
By: Middleton, Victor T. C.
Contributor(s): Fyall, Alan | Morgan, Michael.
Material type:
BookPublisher: Singapore : Elsevier, c2010Edition: 4th ed.Description: xxv , 502 p. : ill. ; 23 cm.ISBN: 9789812728517 (Reprinted); 9812728511.Subject(s): Tourism -- Marketing
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ. G155.A1 .M628 2010 (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references (p. 487-491) and index.
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