Middleton, Victor T. C.
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th ed. - Singapore : Elsevier, c2010 - xxv , 502 p. : ill. ; 23 cm.
Includes bibliographical references (p. 487-491) and index.
9789812728517 (Reprinted) 9812728511
2008054448
Tourism--Marketing.
G155.A1 / .M628 2009
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th ed. - Singapore : Elsevier, c2010 - xxv , 502 p. : ill. ; 23 cm.
Includes bibliographical references (p. 487-491) and index.
9789812728517 (Reprinted) 9812728511
2008054448
Tourism--Marketing.
G155.A1 / .M628 2009