| 000 | 00676nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20170307192208.0 | ||
| 008 | 170307b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071288699 | ||
| 040 | _cOC | ||
| 050 | _aCirc HF 5823 .B427 2009 | ||
| 245 |
_aAdvertising and promotion: _ban integrated marketing communications perspective/ _cGeorge E. Belch and Michael A. Belch |
||
| 250 | _aEighth edition | ||
| 260 |
_aNew York: _bMcGraw Hill, _c2009. |
||
| 300 |
_axiii, 838 pages: _billustrations; _c27 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_93029 _aAdvertising |
|
| 650 | 0 |
_93030 _aSales promotion |
|
| 650 | 0 |
_93031 _aCommunication in marketing |
|
| 942 |
_2lcc _cBK _kCirc |
||
| 999 |
_c7176 _d7176 |
||