000 00316nam a2200109Ia 4500
008 170707s9999 xx 000 0 und d
050 _a659.1 B427
100 _a"Belch, George E."
245 0 _aAdvertising and promotion: an integrated marketing communication perspectives
260 _c2001
942 _2lcc
_cBK
_kCirc.
999 _c12452
_d12452