000 00304nam a2200109Ia 4500
008 170707s9999 xx 000 0 und d
050 _a658.3 S512i
100 _a"Shimp, Terence A."
245 0 _aIntegrated Marketing Commuincations an Advertising & Promotions
260 _c2010
942 _2lcc
_cBK
_kCirc.
999 _c12336
_d12336