UST-Legazpi Search for 'Provider:McGraw-Hill, and se:McGraw-Hill/Irwin series in marketing.'

Basic marketing :

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm.. 0072525231 (alk. paper : hbk.) | 9780072947038 (hbk.)

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Consumer behavior and marketing strategy /

By Peter, J. Paul.. Boston : Irwin/McGraw-Hill, 2002 . xxvi, 582 p. : 26 cm.. 0072410647

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Marketing research :

By Hair, Joseph F.. Boston, Mass. : McGraw-Hill/Irwin, 2006 . xxvii, 700 p. : 26 cm.. 0071115927

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