Marketing strategy:  text and cases/ 
O.C. Ferrell and Michael Hartline 
 - Sixth edition 
 - Singapore:  Cengage Learning,  2015. 
 - xxvi, 587 pages:  illustrations;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814698856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>LC Class. No.: </label>Circ. HF 5415.13 .F383 2015