Marketing management:  knowledge and skills/ 
J.Paul Peter and James D. Donnelly 
 - Eleventh edition 
 - New York:  McGraw Hill,  2013. 
 - xvii, 796 pages;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814646093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>Circ HF 5415.13 .P478 2013