Essentials of marketing research/ 
Joseph F. Hair [and three others] 
 - Fourth edition 
 - New York:  McGraw Hill,  2017. 
 - 414 pages:  illustrations;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Nat. Bib. No.: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>Circ HF 5415.2 .E87 2017