Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson. 
 - 6th ed., International ed. 
 - Boston :  Irwin/McGraw-Hill,  c2002. 
 - xxvi, 582 p. :  ill. (some col.) ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/><label>ISBN: </label>0072410647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.3 P47 2002