Upselling product and service in tourism and hospitality [video recording]/
- Australia: VEA, 2008.
- 1 videodisc: sound, color; 4 3/4 in
- 27 minutes
Chapterised DVD. English captions for the deaf and hearing impaired.
The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry.