Franchising [video recording]/
- United Kingdom: VEA, 2013.
- 1 videodisc: sound; 4 3/4 in.
- 26 minutes
Chapterised DVD
In recent decades, franchising has become a popular and highly successful business model for many enterprises. Some of the world's best known brands have become household names through extensive international franchising. This film looks at various aspects of franchising, including: how the franchising business model works, attributes of a successful franchise business operator, and benefits to franchisors and franchisees.