Moss, Giles David. <br/><br/>
Pharmaceuticals--where's the brand logic? :  branding lessons and strategies / 
Giles David Moss. 
 - New York :  Pharmaceutical Products Press,  c2007. 
 - xv, 223 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780789032584 0789032589 9780789032591 (pbk.) 0789032597 (pbk.) 
<br/><br/><label>LCCN: </label>2006036619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs--Marketing.<br/>Branding (Marketing)<br/>Pharmaceutical industry.
<br/><br/><label>LC Class. No.: </label>HD9665.5  / .M913 2007 
<br/><br/><label>Dewey Class. No.: </label>615.1068/8