Out-of-the-Box: Marketing principles;  that work and make sense; for marketing students, faculty, and practitioners/ 
Eduardo P. Garrovillas 
 - xxvi,257 pages;  22 cm. 
<br/><br/> includes references 
<br/><br/><label>ISBN: </label>971-0412-40-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/> 	Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .G23 2013