Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. 
 - 4th ed. 
 - Singapore :  Elsevier,  c2010 
 - xxv , 502 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 487-491) and index. 
<br/><br/><label>ISBN: </label>9789812728517 (Reprinted) 9812728511 
<br/><br/><label>LCCN: </label>2008054448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>G155.A1  / .M628 2009