Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 3rd ed., McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xxvii, 700 p. : col. ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .

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Marketing research.

HF5415.2 / .H153 2006