Morrison, Alastair M.

Marketing for hospitality and travel marketing / Alastair M. Morrison. - Australia : Delmar Cengage Learning, 2010. - xxv, 786 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

9789814296687

2009922623


Hospitality industry--Marketing.
Tourism--Marketing.

TX911.3.M3 / .M878 2010