Kotler, Philip. Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2002. - xvi, 438 p. : ill. ; 24 cm. Includes bibliographical references and indexes. ISBN: 0761924345 (pbk. : alk. paper) LCCN: 2001007178 Subjects--Topical Terms: Social marketing.Behavior modification. LC Class. No.: HF5414 / .K87 2002