Craig, George,
Advertising research /
George Craig.
- Wilmington, Delaware : Kaufman Press, 2024. ©2022
- xvi, 301 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
9781666888942
Advertising--Research.
Marketing research.
Advertising.
HF5827 / .C73 2024
659.1/01/8