Craig, George,

Advertising research / George Craig. - Wilmington, Delaware : Kaufman Press, 2024. ©2022 - xvi, 301 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

9781666888942


Advertising--Research.
Marketing research.
Advertising.

HF5827 / .C73 2024

659.1/01/8