Advertising, promotion and marketing communications / 
edited by Alvin Moran 
 - New York, NY :  Clanrye International,  c2019 
 - vii, 256 pages :  Illustrations (some color) ;  27 cm.  
<br/><br/><label>ISBN: </label>9781632408365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing <br/>Advertising<br/>Sales promotion<br/>Marketing--management
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .A38 2019