Advertising and promotion: an integrated marketing communications perspective/ George E. Belch & Michael A. Belch - 11th edition - New York: McGraw Hill, 2018. - xli, 764 pages: illustrations; 28 cm. Includes index. ISBN: 9781259921698 Subjects--Topical Terms: Sales promotion LC Class. No.: Circ HF 5823 .B45 2018