Marketing Foundations 
Hult, G. Tomas M. 
 - U.S.A:  Cenage;  2013 
 - 585 pages;  35 cm. 
<br/><br/><label>ISBN: </label>9781133190974 
<br/><br/><label>LC Class. No.: </label>HF5415 .H879 2013