Advertising Procedure  
Russell, J. Thomas; 
 - 13th edition 
 - Singapore:  Prentice Hall.  1996 
 - v-xvii,799 p.:  index  25 cm. 
<br/><br/><label>LC Class. No.: </label>HF5823 .K54 1998 
<br/><br/><label>Dewey Class. No.: </label>