Introduction to mass communication:  media literacy and culture/ 
Stanley J. Baran 
 - Ninth edition 
 - New York:  McGraw Hill,  2017. 
 - xxiv, 389 pages:  illustrations;  28 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9781259921490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy
<br/><br/><label>LC Class. No.: </label>Circ 90 .B37 2017