Essentials of marketing:  a marketing strategy planning approach/ 
William D. Perreault, [and two others] 
 - 15th edition 
 - New York:  McGraw Hill,  2017. 
 - xxxi, 752 pages:  illustrations;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789813151017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>Circ HF 5415 .E87 2017