Strategic Marketing 
Cravens, David W. 
 - 9th ed. 
 - [Bostonl]:  McGraw-Hill  c2009 
 - xv,784 p.:  ill.: map:  26 cm. 
<br/><br/><label>LC Class. No.: </label>HF5415.135 .C855 2009 
<br/><br/><label>Dewey Class. No.: </label>HF5415.135 .C855 2009