Garrovillas, Eduardo P. Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners / Garrovillas, Eduardo P. - Mandaluyong City : Books Atbp. Publishing Corp., 2013. - xxvi, 257 pages ; 22 cm. 'References' 253-257 pages ISBN: 9710412402 Subjects--Topical Terms: LC Class. No.: Fil. HF5415 / .G23 2013