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Marketing management: knowledge and skills/ J.Paul Peter and James D. Donnelly

Material type: materialTypeLabelBookPublisher: New York: McGraw Hill, 2013Edition: Eleventh edition.Description: xvii, 796 pages; 26 cm.ISBN: 9789814646093.Subject(s): Marketing -- Management
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University of Santo Tomas-Legazpi College of Business Management and Accountancy
Circ HF 5415.13 .P478 2013 (Browse shelf) 1 Available
University of Santo Tomas-Legazpi College of Business Management and Accountancy
Circ HF 5415.13 .P478 2013 (Browse shelf) 2 Available
Total holds: 0
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Circ HF 5415.13 .K36 2017 Marketing management/ Circ HF 5415.13 .M37 2001 c1 Marketing & Management: a reletationship marketing perspective Circ HF 5415.13 .P478 2013 Marketing management: Circ HF 5415.13 .P478 2013 Marketing management: Circ. HF 5415.13 .Ph55 2023 Marketing strategy & management/ Circ HF 5415.13 .W35 2008 Marketing Strategy: a decision focused approach Circ. HF 5415.13 .W35 2008 Marketing Strategy: a decision focused approach

Includes index.

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