Services marketing: concepts, planning and implementation/ C. Bhattacharjee.
Material type:
BookPublisher: New Delhi: Excel Books; 2010Edition: reprint.Description: xiii, 696 pages: illustrations; 28 cm.ISBN: 8174464778.Subject(s): Service industries -- Marketing| Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ. HD 9980.5 .B575 2010 (Browse shelf) | Available | New Acquisition |
Total holds: 0
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| Circ. HD 9000.5 .Re46 2023 The development of new food products/ | Circ. HD 9199.U54 .M623 2014 Leading the starbucks way/ | Circ HD 9370.5 .F38 1997 Managing wine and wine sales | Circ. HD 9980.5 .B575 2010 Services marketing: | Circ. HD 9980.5 .M33 1996 Marketing planning for services/ | Circ HD 9980.5 .S47 2018 Service operations management/ | Circ HD 9980.5 .S47 2018 Service operations management/ |
Includes index.

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