| 000 -LEADER |
|---|
| fixed length control field |
00618nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190329102324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190329b xxu||||| |||| 00| 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| Qualifying information |
9781259252464 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
OC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Circ HF 5415.2 .E87 2017 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing research/ |
| Statement of responsibility, etc. |
Joseph F. Hair [and three others] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
414 pages: |
| Other physical details |
illustrations; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
8132 |
| Topical term or geographic name entry element |
Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Fuller form of name |
Celsi, Mary Wolfinbarger; Ortinau, David J.; Bush, Robert |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books - Circulation |
| Call number prefix |
Circ |
